Week 2 — Semiotics: anchorage and relay

Week 2 — Semiotics: anchorage and relay

Monday, Feb 2

Due:

• document: 02 & 03 exercises: connotation and denotation
• post your reading responses to your blog

Studio:

• Review 03 exercise — Code meaning: changing connotation in class
• In partners, neatly list the new denotative and connotative attributes for each study (Total 5, plus original = 6). Post to blogs.
• Lecture: Semiotics part 03: Anchorage and relay
• Brainstorming
• In partners, select a few signs (found during previous projects). For each, brainstorm (via mindmap) a range of new signs that, when added to the original, will anchor and relay the meaning.

Kim Huynh:

original

Simple / Poster

Denotation: generous black space, gritty text

Connotation: cool, simple, official

Artistic / Emo
Analogue method was used: created by ink splatters.

Denotation: ink splatter, dark, grunge
Connotation: emo, artistic

Fashion / Sleek

Denotation: photographic, generous black space

Connotation: sophisticated

Polaroid Camera

Denotation: High Exposure Color Scheme, Photograph

Connotation: Vintage (getting there)

Low Tech Scientific

Denotation: Dark, Blur, Pixelated

Connotation: Science, Low Tech

04 Exercise — Code Meaning: anchorage and relay

Based off of your two new vocabulary words and definitions, edit one of your graphic finds and illustrate anchor and relay. 

• Begin with rough sketches (4 each) Test out various sign combinations (via quick thumbnails) that you discovered during the brainstorming exercise. Post thumbs. Select the best thumbnails to realize. Isolate signs as needed.
• anchor with image (add found or made photo, illustration, logo, etc.)
• anchor with type (add a single word or sentence)
• relay with image
• relay with type
• Review and create 2 tighter examples of each. Print for class 

(anna de sando)

(bri dallas)

Homework:

• document: 02 & 03 exercises: denotation / connotation & new connotations
• assignment: 04 exercise: anchorage and relay (see above)
• read/post your responses to your blog (see sidebar)
• type & image by meggs, pages 41, 62-65 
• Intertextuality 
• define the following in a blog post, in your own words each of the following terms: 
• convention
• motivation
• anchorage
• relay

Anna De Sando:

anchor with image

anchor with text

relay with image

relay with text

Kim Huynh:

Anchor (image) - use of bubbles / fizz

Anchor (Text) - "refresh yourself"
The font is called Loki Cola (Coke-Cola styled typeface).

Relay (Text) - Cocaine

Relay (Image) - Recycle

Relay (Image) - Recycle

Bri Dallas:

original

relay | word

anchor | word

anchor | image

relay | image