applied comm theory - spring 2015: Week 1 — Semiotics: changing connotations

Wednesday, January 28, 2015

Week 1 — Semiotics: changing connotations

Due (all posted to the blog):

document: city safari, documented to your blog
find & label: graphic artifacts
read/post your responses to your blog
definitions

Studio:

02 exercise — Found artifacts

Annotate your existing samples of graphic design that best exemplify the signs listed below.

pragmatics
sign
signifier
signfied
icon
index
symbol
syntagms
paradigms
denotation/connotation

Choose two of your graphic finds. Layout designs (in Indesign), labeling and defining the various terms of semiotics.

(tessa canon)

(jody brewer)

(kaylie beckley)

03 Exercise— Code meaning: changing connotation

Simple changes in a form can alter the meaning (connotation) of an object. Chose one artifact and visually alter your chosen design (crop, isolate, reframe if needed) to create at least 6 different connotations.

Connotation suggestions:

fresh, handmade, naive, drab, official, simple, friendly, retro, loved, high tech, mystical, independent, young, healthy, ironic, natural, calm, luxurious, artistic, adorable, clean, old-fashioned, casual, rigid, mass produced, scary, confusing, whimsical, optional: come up with a few of your own.

Identify the denotations and the connotations for each alteration (there most likely will be multiples.) Print each to a separate 8.5 x 11.

Homework:

document: graphic artifacts documented to your blog with connotation and denotation identified and described for each image
change: connotation on one graphic artifact, six different ways. Label and post images to your blog
read/post your responses to your blog (see sidebar)