Monday, May 4, 2015

Week 15 — Project 4: applied communication theory website - desk crits

  • significant progress

  • studio/desk crits

  • Prepare for final presentation of website. 
  • Write your self-evaluation

Wednesday, April 29, 2015

Week 14 — Project 4: applied communication theory website - studio day

  • significant progress

  • studio/desk crits

  • setting up live folders
 *spell your name with no spaces, all lowercase*. all are full name except chris, tori, and sam. 

Server Name: kcaidesign
Connect using: SFTP
SFTP address:
port: 22
username: kcaidesignstudent
password: 4b!R?dj9

  • no spaces, use _ if you need separation in your text. no special characters. 
  • name your files in all lowercase. NO CAPITALS. Ex: EmmyRice v. emmyrice
  • only save images with screen resolution in this folder. 
    • NO psd's, illustrator files, etc. Keep those in a separate folder and save your web safe jpg's, png's, and gifs here. 

On Friday, everyone will meet in Irving Auditorium at 8-8:30am for a mandatory graphic design department meeting 

Monday, April 27, 2015

Week 14 — applied communication theory website - refine wireframes & sketches, Muse, cont.

  • digital refined sketches of home page and theory page
  • in class "speed" critique

  • refine sketches
  • Muse overview, continued

  • Begin to build your site in Muse

Wednesday, April 22, 2015

Week 13 — Project 4: website - refine wireframes & sketches, overview of Muse

  • site map
  • wireframes & sketches


Your ftp server information:

  • Server Name: kcaidesign
  • Connect using: SFTP
  • SFTP address:
  • port: 22
  • username: kcaidesignstudent
  • password: 4b!R?dj9
  • root directory:
  • web url:
  • overview of Muse with Trent


  • digital refined sketches of home page and theory page

Monday, April 20, 2015

Week 13 — Final crit, begin ACT website

Final crit
  • Whitney, Chris, Tori
  • Haas, Kristen
  • Isaac, Justin
  • Emily, Jon
  • Hev, Brendan
  • lecture about wireframes
ACT website project brief
Create a useful & informative reference site that best displays what you learned and accomplished during this course. Show it in your sophomore reviews and keep it to use in your future coursework!

  • communication: organized and accessible structure and content (visual and verbal)
  • theory: correctly defined/identified theories
  • form: visually cohesive, strong and appropriate design system
  • execution: refined digital craftsmanship

Other requirements
  • proper grammar and spelling
  • give credit to original designers/authors of found work
  • format: muse web site
  • a: found examples of semiotics (includes: 1 icon, 1 index, 1 symbol, 1 syntagm, 1 paradigm, 1 pragmatic)
  • b: 2 studies/examples that code meaning (1 of relay, 1 of anchor) AND 2 studies/examples that change connotations (for each, list 3 connotations)
  • c: 18 definitions
    • semiotics
    • syntax
    • semantics
    • pragmatics
    • sign
    • signifier
    • signified
    • icon
    • index
    • symbol
    • anchor
    • relay
    • digital code
    • analog code
    • denotation
    • connotation
    • polysemy
    • paradigm

Rhetoric/Modes of Appeal/Social Good poster
  • a: found examples of 3 modes of appeal
  • b: 2 studies that communicate your chosen design for social good topic (for each, list the modes and tropes employed)
  • c: 3 definitions (ethos, pathos, & logos)

  • a: found examples of 9 rhetorical tropes
  • b: 9 definitions (pun, hyperbole, irony, antithesis, personification, metonymy, metaphor, synecdoche, parody)

Communication theory:
  • communication model final (includes: 2 communicators, 1 channel, 1 message, 1 noise, 1 feedback, 3 contextual factors)
  • 12 definitions
    • communicator a/b
    • channel
    • message
    • noise
    • feedback
    • context
      • perception (pathos)
      • reasoning (logos)
      • motivation (ethos)
    • technical
    • semantic
    • effectiveness

Note: You can include more examples, description, book elements and insight than the minimum required.

  • site map (how will you outline your information?)
  • your initial wire frames (how will your organize your information?)
  • 3 concepts/sketches each including a home page and secondary page (definitions/examples)
  • install Muse on your computer (it is part of the adobe creative suites)


Wednesday, April 15, 2015

Week 12 — Project 3: Communication models, critique

  • digital communication process with annotations

  • work on final presentations (see below)

Prepare a thoughtful verbal/visual presentation
  • 6 minute team presentations
  • 6 minutes for feedback from one other team
  • 12 minutes total.
  • Post to blogs for evaluation.

Final crit deliverables
1. final communication model, either as digital/motion model or printed/digital model, with well-designed and clear annotations.

2. final process definitions as digitally-presented pdf file with well-designed and clear annotations.

presentation should cover the following info:
how your communication model works, using proper terminology
how the form supports your ideas about the communication model
what new insights you gained from the process model about the realities of communication

Digital Communication Model
  • refined model (1 total)
  • with clear/correct labeling of communication theory's general components
  • plus inclusion of some insightful details that offer evidence of your understanding of the theory, applied

Defining Communication Theory
  • clear/correct and concise definitions for each term, in your own words
  • 6 components
    • communicator a/b
    • channel
    • message
    • noise
    • feedback
    • context
  • Emmert/Donaghy’s 3 contextual factors
    • perception (pathos)
    • reasoning (logos)
    • motivation (ethos)
  • Shannon/Weaver’s 3 noise factors
    • technical
    • semantic
    • effectiveness
  • 3 specific, relevant, timely examples for each term (18 total).
  • well written, concise and insightful reflection on what you learned about communication theory and its application to graphic design practice (1-2 paragraphs)
  • thoughtfully typeset all of the above (refine what you started on day 1).

Monday, April 13, 2015

Week 12 — Project 3: Communication models, studio day

  • Response to Davis reading
  • Final annotation on 3D models

  • review / lecture on davis reading
  • desk crits on your final model direction with visual / verbal annotations
  • refine annotations in class

  • Finalize your digital communication model. If it is a poster, make it at least 11 x 17, full color. If is it animation, time it appropriately.
  • Remember, BAD CRAFT IS NOISE.

Consider the audience for your communication model to be someone who is generally uninitiated with the subject matter—your mother, for example (unless she is a linguistics or communications professor, in which case, bring her in for a guest lecture). You do not want to dumb down your understanding of how the process works, but clarify as best you can the complexities and subtleties of the process. Your terminology should be correct but also clearly defined, using examples where necessary to aid in learning.

The open-ended or vague nature of abstract models such as these, as opposed to the closed-down or specific nature of examples, allow people to think in generalities and imagine their own scenarios, but may be disconnected from personal experience. Examples make use of personal experience but may hinder how broadly someone can think about the concept. So both are valid but serve different purposes. This is why it is wise to somehow make use of both techniques or perhaps find some middle-ground in some way.