Wednesday, April 15, 2015

Week 12 — Project 3: Communication models, critique

due:
  • digital communication process with annotations

studio:
  • work on final presentations (see below)

homework:
Prepare a thoughtful verbal/visual presentation
  • 6 minute team presentations
  • 6 minutes for feedback from one other team
  • 12 minutes total.
  • Post to blogs for evaluation.

Final crit deliverables
1. final communication model, either as digital/motion model or printed/digital model, with well-designed and clear annotations.

2. final process definitions as digitally-presented pdf file with well-designed and clear annotations.

presentation should cover the following info:
how your communication model works, using proper terminology
how the form supports your ideas about the communication model
what new insights you gained from the process model about the realities of communication

Digital Communication Model
Methods:
  • refined model (1 total)
  • with clear/correct labeling of communication theory's general components
  • plus inclusion of some insightful details that offer evidence of your understanding of the theory, applied


Defining Communication Theory
Methods:
  • clear/correct and concise definitions for each term, in your own words
  • 6 components
    • communicator a/b
    • channel
    • message
    • noise
    • feedback
    • context
  • Emmert/Donaghy’s 3 contextual factors
    • perception (pathos)
    • reasoning (logos)
    • motivation (ethos)
  • Shannon/Weaver’s 3 noise factors
    • technical
    • semantic
    • effectiveness
  • 3 specific, relevant, timely examples for each term (18 total).
  • well written, concise and insightful reflection on what you learned about communication theory and its application to graphic design practice (1-2 paragraphs)
  • thoughtfully typeset all of the above (refine what you started on day 1).

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