Note: Your process blog will be 50% of your grade. This semester it will be imperative that you keep up with your blog and homework assignments each day, as they will build upon each other. Post each image as a jpg. Provide articulate descriptions to all of your imagery, reflecting your understanding of the materials presented. Keep up with your readings and reflections.
Maintain this daily, as I will be checking each class. As you go through the semester, you will be referring to the work you are doing now, and it will be a drag to have to recreate everything.
Due (all posted to the blog):
- print: 10-12 city safari images
- bring: proof of car insurance
Studio:
- semiotics lecture, parts 1 & 2
- identify and label city safari images
- research design artifacts
01 exercise— City safari
Test your newly learned knowledge about icons, indexes, symbols, paradigms, syntagms, and signified/signifiers.
In class, pin up your 10-12 photos of a “typical” city block, applying semiotics to the various signage. Using post-it notes, label the following:
- sign
- signifier
- signfied
- icon
- index
- symbol
Be sure to photograph your wall imagery with details and post to your blog.
(anna de sando)
02 exercise— Found graphic design artifacts
Seek out 6 graphic design examples/imagery/artifacts, online or via photography or both. Choose a subject matter that interests you from the artifacts list below.
This is meant to be a list of the range of work currently addressed by design practitioners to help you when you look for existing "found" samples of communication theory. Select areas that exemplify what you strive for in your own design work or that you want to learn more about.
Find examples to scan from design publications. Look at books, magazines, etc. anywhere other than online. Shoot real-world examples with your camera. Screen resolution screen grabs accepted for screen-based environments (marked with *).
categories
- logo (the stand-alone mark)
- book covers
- promotional posters (e.g. gig posters)
- packaging design
- guerilla advertising campaign (localized, unconventional, low-cost)
- online advertising campaign* (e.g. micro-sites, banners, take-over ads, etc.)
- way-finding signage (planned signs to help people navigate the built environment)
- retail or food service environment (all printed material from wall graphics to menu)
- motion graphics* (e.g. movie titles, must include type, captured as storyboard)
- publication design (feature spreads, subsequent pages)
- museum exhibit
- websites*
- mobile app* (must include social networking features)
- infographics (diagrams, maps, graphs, charts, timelines, interactive*)
Bring in hard artifacts as well as your tools: analog methods (e.g. stickies, pencil, highlighter, etc). Note: labeling should be thorough, insightful and clear.
Before the next class, print out images onto 8.5 x 11s, and pin to the wall. After you have pinned everything up, be sure to photograph your wall imagery with details and post to your blog. Please have everything posted and on the wall before class starts.
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