Week 4 — Project 1: final presentation / Project 2a: modes of appeal

Due:

• Final presentation

Studio:

• Lecture: Ethos, Pathos & Logos

Kim Huynh:

Ethos
Analysis: Documentation - it has seals, signatures, and stamping; giving it and official feel. Typeface is serif, which makes it feel authoritative. 

Ethos
Analysis: Documentation - it has seals, signatures, and stamping; giving it and official feel. Typeface is serif, which makes it feel authoritative. 

Ethos: Display

Analysis: Image is from BBC, a news organization, which can be implied that the source is credible. A sans serif typeface creates neutrality, anchoring the statement. Placement anchors concept.

Logos: Photography

Analysis: Reference to food, which looks disgusting, implies something negative. The shape takes on a human organ, implies that the negativity has to do something with humanity. The Nutritions label brings it in and anchors the idea, making the photo become informational.

Logos: Product

Denotation: belt, resemblance to fashion clothing design, shades of pink

Analysis: The audience is towards woman who have an eating disorder because of the desire to be slim, having the ideal that slim is prettier. The approach relays what fashion industry effect on mentality and brings attention to eating disorders (anorexia) because of this.

Logos: Display

Analysis: Physical-In-Life display creates and environmental impact upon viewers and reinforces concept. Location anchors concept. Iteration of sign to become part of the environment but also their own design.

Pathos: Abstract line design

Denotation: straight, angled, no curves, building-like

Connotation: structured, professional, modern, mechanic

Pathos: Photography

Denotation: 3-D type, ice melting, "FUTURE", sans serif

Analysis: refers to global warming, emotional guilt upon environment, anchoring with use of statement and visual impact.

Pathos: Product Design

Denotation: business card, multiple ways to fold, takes on different shapes, type = san serif

Analysis: gives viewers a sense of what they do, good first impression of the unexpected, logical

Pathos: Package Design

Denotation: use of animal icon, bright color palette, item over dog as a collar

Connotation: fun, quirky, spontaneous

Analysis: appeal to animal lovers, (kids?)