Week 5 — Project 2b: Defining rhetoric

Due:

• Reflect: Post 1-paragraph crit of the museum as design experience/design artifact.
• Read/watch and record notes and thoughts to your blog.

• What is rhetoric http://www.mrbauld.com/rhetoric.html
• Master the metaphor http://www.howdesign.com/design-creativity/metaphor/
• The pun also rises https://www.youtube.com/watch?v=xQAv5y3SfGk&feature=player_embedded
• Type & Image by Meggs, pages 30-40 (definitions)
• Second Story’s website case study of the exhibition design.
• Graphic tool kit 
• definitions & examples of modes (ethos, pathos & logos)
• definitions & examples of tropes

Studio:

• Review examples of modes
• Find and post examples of tropes (in class)
• Lecture: Tropes

Homework:

Tropes

• Select 3 of the trope examples and explore different compositional and typographic approaches for display. 
• For each label the trope, critique how/to what effect it is employed (for audience/context/content), and credit the source.

Modes

• Thoughtfully compose and label each “set” of visual examples in a considered arrangement. For each organize and label by mode and graphic component, include explanation of your selection as it applies to theory, and credit the source. 

• Reflect: Post 1-paragraph crit of the museum as design experience/design artifact.
• Read/watch and record notes and thoughts to your blog.
• What is rhetoric http://www.mrbauld.com/rhetoric.html
• Master the metaphor http://www.howdesign.com/design-creativity/metaphor/
• The pun also rises https://www.youtube.com/watch?v=xQAv5y3SfGk&feature=player_embedded
• Type & Image by Meggs, pages 30-40 (definitions)
• Find & define one or more examples for the following tropes (9) 
• Don’t forget the design artifacts list, design books and WW1 Museum (look at graphic artifacts and exhibition design. 
• Print/bring examples to class:
• rhetoric (definition only)
• antithesis
• hyperbole
• irony
• metaphor
• metonymy
• parody
• personification
• pun
• synedoche
• Bring examples from graphic tool-kit for review.

Kim Huynh:

personification

synecdoche

hyperbole

hyperbole

irony

irony

parody

metaphor

metonomy

pun

synecdoche

For each:

• Examples: improve selection, as needed
• Descriptions: must be well-written and exemplify your understanding of theory
• Composition: approaches must be different from each other and from Project 1. (You will apply the final design style to the remaining tropes later.) Start with thumbs (post to blogs). Execute digitally. 
• Print on 8.5x11 or 11x17 pages. 3 tropes + 3 mode sets = 6 iterations total.

Sam Small:

rough sketches

modes - layout option 1

modes - layout option 2

modes - layout option 3

tropes - layout 1

tropes - layout 2

tropes - layout 3

Kim Huynh:

The "Cocktail" Poster is by Michael Schwab Studio (www.michaelschwab.com). Found in the Poster Annual Book, 2010 (pg 65).